What Instagram Can Do For B2B Businesses’ Marketing


Instagram users post a lot, but a lot of it is about travel, health, famous people, entertainment, food, pets, and other lifestyle-related subjects. Because of this mentality, it’s ideal for communicating with B2C customers, but B2B companies might not see Instagram as a good option for their companies as a potential marketing channel.

B2B businesses shouldn’t disregard this low-cost and successful marketing tool, though. The fact is that B2B buyers are also on Instagram, and with the correct strategy, a digital marketing campaign on this social media site may be a great method to connect with them. Take a look at the advice from the Forbes Agency Council members below to find out more about the finest B2B marketing tactics on Instagram.

Nurture Potential Customers Throughout Their Customer Journey

Instagram is best utilized for nurturing and advancing prospects along their customer journey because sales cycles for most B2B firms are lengthy and numerous individuals are engaged in the purchase decision. It is a great idea to use it to offer free, monitored access to white papers and invites to educational webinars.

When Taking Part In Trade Events, Promote Video Content.

When attending trade shows, B2B organizations may use the interactive aspects of Instagram to promote highly shareable video content. For instance, you may connect a video of a panel discussion the B2B firm is sponsoring at the conference to a white paper that elaborates on the topics raised during the event. The activity may then be attributed to and measured using a link tracker.

Monitor User Activity on the Links You Post

B2B companies can gain from merely monitoring connection interactions. Link clicks may provide you with information on the themes and trends that your audience finds most interesting, whether you’re linking to a blog post on your website or a news story on a separate domain. You may then modify your material to suit their preferences and build a more interested audience.

Promote Your Lead Generation Tools Or Press Coverage Of Them.

B2B businesses may take advantage of the increased Instagram activity to market their lead magnets or previously published PR articles about them. Contrary to B2C or D2C businesses, which may have a straight offer you may accept right away, B2B businesses must keep in mind to nurture their potential customers throughout the buying process.

Make Use Of Instagram’s Collabs Feature And Product Tags

Using product tags and Instagram’s Collabs feature is only one of the numerous solutions accessible to B2B businesses. Collaboration posts show up in the feeds of both accounts, and your content receives more views, motivating followers on both accounts to make purchases.