Empathy-Based Marketing: What Is It?
Empathetic marketing aims to formalize our innate ability to put ourselves in our customers' situations and comprehend their perspectives on their experiences (i.e., how...
To Expand Embedded Payments, B2b Ap Company Finexio Raises $35 Million
Finexio, a B2B accounts payable (AP) Payments-as-a-Service (PaaS) startup, recently closed a $35 million Series B investment that was oversubscribed in order to meet...
Despite Lower Inflation, 62% Of Consumers Anticipate A Recession
Consumers are plainly tired of the fight for affordability and are pessimistic about regaining purchasing power in the near future, which might dampen winter...
How Link-Building Drives B2B Lead Generation and Boosts SEO Success
Every business needs lead generation—one of the most powerful yet overlooked methods for generating high-quality B2B leads is link-building. Beyond its powerful role in...
Video Is the Future of Content Marketing. Here Are Your Five Tips to Boost...
Many analysts and marketers have been saying for years that video is the future of B2B content marketing, and guess what the year 2021...
