Web3 Loyalty Platform for Cardholders by Visa and ShopNEXT

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Users are able to link their Visa card to the ShopNEXT app using the card-linked capability of the Visa Offers Platform. The software can then follow their card payment transactions and promptly reward them with tokens thanks to the VisaNet electronic payments network, according to the press announcement.

According to a press release from Visa, Dung Dang, the country manager for Vietnam and Laos, “Consumers are shopping online more often than ever before, and they are demonstrating a strong interest in novel digital experiences like token rewards based on blockchain technology and NFTs.” Our collaboration will enable customers to buy carefree while taking advantage of the speed and security of Visa payments and earning fun new things like NFTs.

According to studies, rewards programs are only second in significance to the ease and convenience of using credit cards among nine criteria that promote customers’ propensity to use them.

According to “The Convenience Catalyst,” almost 57% of the customers polled indicated rewards programs had a significant impact on their decision about a credit card and 25% said these programs are the most significant aspect.