Rethinking eCommerce Footprint: Ahold Delhaize USA Brands


While one Ahold Delhaize-owned U.S. company expands its eCommerce fulfillment options, another is cutting down.

The Food Lion brand, with headquarters in Salisbury, North Carolina, and more than 1,100 locations in 10 states in the Southeastern and Mid-Atlantic, announced on Monday, August 29, the extension of its Food Lion To Go curbside pickup option for online purchases to 15 more locations.

According to Evan Harding, director of digital and eCommerce at Food Lion, “We continue to provide Food Lion To Go in new shops to let our consumers spend more time on what matters most to them.” “We want to make sure that our neighbors have access to fresh goods while allowing them to purchase whichever they like, whether in-store or online.

“The ConnectedEconomyTM Monthly Report: The Rise Of The Smart Home” is ConnectedEconomyTM research. The research includes finds indicating 37% of customers had bought groceries online and picked them up curbside in the preceding month. The poll was conducted in May among a panel of more than 2,600 U.S. adults who were census-balanced. 16% of people also did it once a week or more.

Philadelphia, DC service from FreshDirect is terminated

On the other side, FreshDirect, an online grocer with headquarters in the Bronx, New York, owned by Ahold Delhaize USA, is reducing its presence. In a blog post from August, the firm said that it was discontinuing operations in the cities of Philadelphia, Pennsylvania, and Washington, D.C.

The firm declared, “As a locally rooted, well-respected New York City brand, we are strengthening our commitment to serving the city and the larger New York tri-state area. We will be growing in our home areas over the next few years to better serve our consumers in the tri-state market around New York City. We will stop serving the markets in the Washington, DC, and Philadelphia areas as a result of this growth.

The news is released despite the eGrocery channel’s widespread popularity. 40 percent of customers had bought groceries for home delivery in the preceding month, and 16 percent had done so once or more each week, according to research from the same edition of the ConnectedEconomyTM survey.