Effective communication is essential for a productive and efficient workplace. Every day, we communicate with others, whether it’s to complete a task, develop a project, or just say hello. Communicators must efficiently disseminate critical information to diverse audiences via a range of platforms and at scale in order to meet the demands of today’s mixed work patterns.
Thanks to Akumina, a pioneer in the field, and its Broadcast Center feature set, how messages are transmitted to employees has undergone a radical change.
According to Ed Rogers, CEO & Founder of Akumina, “Our Research and Development team realized we had a potential to build something that would have a huge impact across all of our customers.” Many of our Global 500 clients have been asking for multi-channel broadcast communications.
The Akumina Broadcast Center eventually accomplishes what communicators are looking for: methods to reach their workers with customized messages of different relevance, across all of the channels at their disposal.
The first of its type communication tool, Broadcast Center, can swiftly and precisely target messages throughout your company. You may build a unique message using the modern style and include material like documents, pictures, and videos.
The Akumina Persona engine is then completely under the author’s control, allowing them to create dynamic recipient lists based on any criteria (language, job role, pay level, store location, employee tenure length, and hundreds of others) and send them using any combination of channels to match the urgency of their messages (SMS text, email alert, intranet notification or homepage takeover).
The tool is completed with a required read and comprehensive analytics, making it one of the most cutting-edge resources available for Corporate Communications and HR departments.
