Demandbase is providing a digital quiz that will identify solutions to fit with their strategy to the 70% of B2B companies who view their account-based marketing technology as “immature.”
The San Francisco-based company and Demand Metric last week collaborated on a paper titled The State Of The ABM Tech Stack. Less than 10% of marketers believe their ABM solutions to be mature, according to the study’s findings, which were based on around 180 replies. In spite of priorities like tailoring content, which was mentioned by 60% of respondents, and evaluating account engagement, which was mentioned by 52%, A target account list was also being developed, according to half of the respondents.
The report’s release will be accompanied by the introduction of a tool from Demandbase called the ABM Stack Evaluator, which poses seven questions to assist propose potential upgrades for B2B marketing teams’ toolkits.
In areas like target account lists, the ABM Stack Evaluator asks users to select which statements they relate to, such as “I need to determine if the target account list I currently use is a good list and how often I should refresh it” and “I need to determine if the target account list I currently use is a good list and how often I should refresh it.”
B2B companies are having difficulty communicating their important messages as well as deciding who they should target with their ABM campaigns. For example, 63% found it difficult to create high-quality material, and 57% are unsure whether they can produce enough of it.
