Nowadays businesses are very active on all social media platforms. The shift to digital is huge. But do you know that as a social media platform Pinterest can do wonders for your B2B marketing as well? It can help you generate more traffic on your websites, increase leads, and overall boost your brand awareness.
But there is a way to understand how Pinterest works so that it helps your company grow. Always remember that search and rank are of the utmost importance to Pinterest. Keywords too play an important role. Using the right keywords can help your rank go up and will also surprisingly increase your Google ranking. Here are a few tips you can accommodate in your Pinterest posting strategy to help enhance your ranking;
Create Company Board
The basic you need to start with is creating a company board. Infographics work best with Pinterest. If you have made any infographic content over the years post them on your board. Make sure that the board that you are posting on is relevant. As you have to create various boards on the platform. You can post visuals from your website of your customers, blogs, e-covers, and much more on various boards. You have to make sure your content is exciting and attractive.
Use Keywords
Like Google, Pinterest too uses keywords to help you rank on top. Use hashtags and keywords effectively for your boards. When posting a pin; each pin gets its description. Use the first 50 to 60 characters to pin the most important keywords there. This will reflect on people’s feed and will help with your pin ranking too. Make sure that your board, pin, and description have the relevant keywords. Just avoid overstuffing keywords and hashtags.
Exhibit Company Personality
Make sure that all your pins and boards reflect your companies brand and image. Try not to always talk business but also showcase a lighter side of your company. You can share details of events, behind the scenes at the company, or more about your companies’ work culture. This way you can attract more audiences and they can relate to your companies personality.
Engage With Other Accounts
You must connect with brands and profiles. Connect with like-minded users and in return see your followers increase. Most contents from Pinterest are repined. Make use of other pins and acknowledge their work. This helps in creating brand loyalty and will help you connect with them. Engage back with users who comment on your posts. Showcase other thought leaders via your pins to create brand trust.
Advertisement Tools
Like any other social media platform, you can run paid advertisements on Pinterest too. With running a paid campaign you can reach out to people who have interacted with your company or have interacted with any other similar pages too. They help drive better traffic to your website and increase more leads.
Pinterest, like any other social media platform, needs good content with appropriate keywords. Here everything you post has to be visually appealing. More appealing and relatable your content is; more followers you gain.
