Implementer's Guide to AI for Retail and Consumer Goods

Implementer’s Guide to AI: Retail & Consumer Goods Leaders Shift from Experiments to Loyalty-Led Scale

ResearchNXT, in partnership with Salesforce, has released the latest edition of the Implementer’s Guide to AI, focused this time on the Retail & Consumer Goods (RCG) sector. Based on 260+ survey responses and insights from 3 industry experts, the report uncovers how AI adoption is growing in intention but still shallow in maturity. The question now is no longer “should we adopt AI?” but “how do we scale it responsibly and turn AI into loyalty and growth?”

AI Is No Longer a Choice But Scaling Remains Elusive

Half of RCG companies have already adopted AI in some form, signalling that AI is firmly part of the digital strategy. However, most remain stuck at the pilot or experimentation stage, without achieving enterprise-level transformation. Leaders have clarity on AI’s objectives customer loyalty, growth, and operational efficiency yet execution lags behind ambition.

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